Privacy Policy

Last updated: 13 February 2026


1. Who We Are

WildGut is a trading name of Canyon Rise - FZCO, registered at DSO IFZA, IFZA Properties, Dubai Silicon Oasis, United Arab Emirates. For any questions about this policy or your personal data, contact us at support@wildgut.co.uk.

2. What Data We Collect

We collect the following personal data when you place an order or interact with our website: name and email address, delivery address, payment information (processed securely via our checkout — we do not store card details), order history and subscription details, IP address and browser/device information, and cookie and tracking data (subject to your consent).

3. How We Use Your Data

Order Fulfilment

To process, deliver, and manage your orders and subscriptions. This includes sharing your name and delivery address with our logistics partner who handles packaging and shipping on our behalf.

Marketing Communications

With your consent, we send marketing emails including product updates, offers, and personalised recommendations. You can unsubscribe at any time using the link in any email.

Advertising and Analytics

With your consent (via our cookie banner), we use third-party tools to measure ad performance, understand how visitors use our site, and improve our marketing. These tools use cookies and similar technologies and are only activated after you provide consent through our cookie banner, in accordance with Google Consent Mode v2.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases: Contract — to fulfil your orders and manage your subscription; Consent — for marketing emails and advertising/analytics cookies; Legitimate interests — for fraud prevention, website security, and improving our products and services.

5. Cookies

Our website uses cookies. When you first visit, a cookie consent banner will appear allowing you to accept or decline non-essential cookies.

Essential Cookies

Required for the website to function (e.g. shopping cart, checkout). These do not require consent.

Analytics and Advertising Cookies

Used for performance measurement and personalised advertising. These are only set after you click "Accept" on our cookie banner.

We use Google Consent Mode v2, which means if you decline cookies, Google may still use privacy-preserving conversion modelling — but no personal data or cookies are stored on your device.

You can change your cookie preferences at any time by clearing your browser cookies and revisiting the site, or by contacting us at support@wildgut.co.uk.

6. Who We Share Your Data With

We share your personal data only with trusted third parties who help us run our business. These include providers for payment processing, order fulfilment, email marketing, advertising, and analytics.

We do not sell your personal data to any third party.

7. International Data Transfers

Some of our service providers are based outside the United Kingdom. Where data is transferred outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or equivalent protections approved by the UK Information Commissioner's Office (ICO).

8. How Long We Keep Your Data

We retain your personal data for as long as necessary to fulfil the purposes described in this policy. Order and subscription data is retained for up to 6 years after your last purchase for legal and tax compliance. Marketing data is retained until you unsubscribe or request deletion. Cookie and analytics data is retained according to each provider's standard retention periods (typically 14–26 months).

9. Your Rights

Under UK GDPR, you have the following rights:

  • Access — request a copy of the personal data we hold about you
  • Rectification — ask us to correct inaccurate data
  • Erasure — ask us to delete your data (subject to legal obligations)
  • Restriction — ask us to limit how we use your data
  • Portability — request your data in a portable format
  • Objection — object to processing based on legitimate interests
  • Withdraw consent — for marketing or cookies, at any time

To exercise any of these rights, email us at support@wildgut.co.uk. We will respond within 30 days.

If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

10. Children's Privacy

Our products and website are not intended for individuals under 18. We do not knowingly collect data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

11. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions about this privacy policy or how we handle your data, please contact us at support@wildgut.co.uk.

Canyon Rise - FZCO, DSO IFZA, IFZA Properties, Dubai Silicon Oasis, UAE

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